News | METRANS News Receives Wide Attention On Weibo

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METRANS News Receives Wide Attention On Weibo

Friday, December 23, 2016

by By Kaitlyn Zhang, MPP 2017


Weibo, often referred to as the Chinese version of Twitter, is used as a major public outreach tool by the USC Price School of Public Policy to connect to potential Chinese students, alumni, and parents. During this past year, the USC Price Weibo account posted METRANS student news on a regular basis and received outstanding engagement and positive responses from the Chinese audience.

Below are some of the USC Price Weibo posts featuring METRANS news:






 “We include news from METRANS in our Weibo page as our Weibo audience responds really well to these posts,” said Will Coucheron-Aamot, Admission Counselor at USC’s Price School of Public Policy.  “We use Weibo to connect China with activities of USC. China has focused on infrastructure as part of its industrialization and modernization process; and it follows naturally that it shows interest in the American approach to infrastructure development and innovation.  We also get a lot of interest on posts about METRANS students from China and their studies/experiences here!”  He added that METRANS posts have received the highest reach of any to date, and he looks forward to continuing to share them with China. 


View more on USC Price on Weibo at here.


Kaitlyn Zhang

Kaitlyn (Kenan) Zhang is a second-year Master of Public Policy (MPP) student attending the Sol Price School of Public Policy at the University of Southern California. Her interests are in transportation policy, urban development, and economics. She is also working towards a certificate in Transportation Systems from the Viterbi School of Engineering, and is an active student member of and volunteer for WTS Los Angeles. She now works at Culver City as a Transportation Planning Intern.