Spring 2021 Speaker Series: Congestion Reduction via Personalized Incentives

Thursday, March 11, 2021

Location: Online Webinar

Congestion Reduction via Personalized Incentives


Thurs, March 11, 2021     Noon (Pacific)


Register at

Click here to access the Presentation Slides

Click here to view the Full Event Video

Click here to view the Event Highlights


In this webinar, we will discuss an alternative approach of offering positive incentives to drivers to take alternative routes. More specifically, we propose an algorithm to reduce traffic congestion and improve routing efficiency via offering personalized incentives to drivers. We exploit the wide accessibility of smart communication devices to communicate with drivers and develop a look-ahead incentive offering mechanism using individuals’ routing and aggregate traffic information.


Meisam Razaviyayn is an assistant professor of Industrial and Systems Engineering with courtesy appointments at the Electrical and Engineering Department and the Computer Science Department at USC. His research interests include the design and analysis of large-scale optimization algorithms arising in modern data science era.

Ali Ghafelebashi is a third-year Ph.D. student at USC. He obtained his B.S. in Industrial Engineering from the Amirkabir University of Technology in 2018. He was granted the FOE (Faculty of Engineering) prize for the 1st GPA at the Department of Industrial Engineering for three-year sequence. Ali’s research interests lay in optimization and transportation.


031121 Razavivyan and Ghafelebashi V6.pdf