Project description

The purpose of this project is to develop strategies to increase market penetration of low and zero carbon transport options for underserved and disadvantaged communities. The tasks in this project include a first conceptual task on developing an enhanced conceptual framework based on project “Household Demand for Clean Vehicles in California: Individual Attitudes, Current Car Ownership, and Future Car Ownership” and additional literature review customized to underserved and disadvantaged communities. The second task will create a nationwide trend analysis of ZEV market penetration using multiple years of the National Household Travel Survey data to serve as comparison for a California specific analysis. The third task will focus on California and extract in depth information with the tool Structural Equations Models based on specification guidance from past projects but focusing on underserved population segments based using cluster analysis on the key barriers to ZEV vehicle ownership. The fourth task will estimate willingness to pay for a variety of vehicle characteristics based on discrete choice experiments (also known as stated preference) data in the California Energy Commission’s surveys in the most recent years and again using latent cluster analysis. The fifth and last task is the synthesis of all the tasks and a description of strategies to combine low and zero carbon transport options with other decarbonization actions such as photovoltaic electric energy generating panels and remote work.